Client Case Study 

Carypress Books – Ghostwriting Services

CaryPress Books is a North Carolina Ghostwriting and Book Publishing company owned and operated by Maggie Bassett and Ana Starns. They originally contacted us because they were wanting their website to rank on page 1 for their desired keywords. They also wanted a website redesign due to their current site being out of date.

We assured Maggie and Ana that we could help improve their website and ranking in Google search. Below you can see the improvements we have made so far for Carypress that will only get better and better in time.

Google 5 Star Review icon - Digital Product Pro
It has been over 5 months that we have worked with Michael. When we signed up we were simply looking to boost our SEO rankings. Since then, we have gained the results we were hoping for, along with few more perks – beautiful website that converts better than our previous one. Come to find out he is pretty good at Conversion Rate Optimization as well. Beyond the proper project management, meeting deadlines, etc, what we value in Michael is the clear communication, up-to-date advise and a collaborative partner that we can bounce ideas off to help our other marketing strategies. Simply put, we wish we had found him earlier.

– Ana Starns Ph. D, CaryPress Books

Old Site

Out of date design that was not optimized with keywords to be found by search engines for organic traffic.

New Site 

Complete site redesign for a clean, modern look thats mobile responsive on all devices and easily found by search engines.


Search Engine Optimization

Before we started working together, the old Carypress site was not ranking at all for his desired keyword which left them with little to no organic traffic. Like many business owners, they were confused about how to get a better ranking on Google for their site.

To help Carypress get a better ranking we began by optimizing the text, images and video on their site so Google can properly read and understand what kind of service they provide and where they are located.

We then created their first Press Release that was syndicated through 100’s of different news/media sites around the internet. After that we created a mixture of links from low, mid, and high authority websites linking back to Carypress. This helps our client’s build massive trust with Google and claim the rankings for their desired keywords.

After only 90 days of building the new Carypress site and implementing our SEO strategies, Carypress now ranks on Page #1 for their desired competitive keyword “Ghostwriter Service”. The end goal is to get them into the top 3 spots for each service they offer to ensure they get the majority of business through Google.

Increase In Traffic = Increase in Business!

Traffic starting to spike shorlty after our SEO Camapign started

2000+ New Visitors to CaryPress Books and growing everyday

Social Media Reviews

One of the most important selling points in todays world is real online reviews. This is why we made sure to integrate CaryPress’s  Facebook and Google reviews right into their site.

When new visitors view positive reviews from past clients they are much more likely to make a buying decision. With Carypress’s improved Google ranking, their reviews are only going to grow and grow.

Video Optimization

Video is the most powerful form of marketing that exists today. In order to optimize their ranking in Google, we created a slide show video that clearly communicated the value their services offer.

We then choose to host the video on Youtube and embed the video on the CaryPress site to match their main keyword phrase “Ghostwriting Services” which creates more trust with Google, resulting in a better ranking.



Monthly Website Management

We provide CaryPress with full service web management so they can focus on their business and know their website is in good hands.

  • Website hosting
  • Security monitoring
  • Incremental site backups
  • Content updates upon request

Live Website

Digital Product Pro Company Details

We stand out in your choices for an small business SEO service because we provide a very personalized experience with fast turnaround times and priority support. We also do not require contracts which gives you the freedom to stop our service at anytime, but we don't think you will because what we do works. To get started we will discuss the current state of your online presence and your future SEO goals to see if we would be a good fit to work together.