SEO Basics – How Does SEO Work?
SEO which stands for search engine optimization is a topic that can confuse many people and leave them feeling frustrated. Can’t I just build a website with some text, images and videos and let Google do the rest? Maybe 10 or 15 years ago that would work but in todays world that won’t get you the results you want, if any.
My goal in this post is to simplify the complex nature of search engine optimization. So you have a good understanding of how it works and what you need to focus on.
The 2 Types of SEO Basics
To begin, there is basically 2 types of SEO.
1. On Page SEO
2. Off Page SEO
On Page SEO is a term that describes the actual data files that live on your website (Text, Images, Video)
Off Page SEO is a term describing the outside links pointing to your website (Press Releases, Web 2.0 Links, Guest Posts, PBN Links)
How Do SEO Basics Work For You?
When you have the combination of good ON Page SEO + good Off Page SEO it creates trust in the eyes of Google meaning you will have a much better chance of being ranked high for your desired keywords.
Do You Want Your Business Website To Rank on Page 1 in Google for the Keywords Your Customers are Searching?
Call Michael Directly To See How We Can Improve Your Ranking
See What Clients Say About Our Small Business SEO Service
I was on page 7 or 8, around position 100 and within less than 90 days, Michael was able to help my website rank on positions 3 and 5 of the first page of Google search for my PRP specialty and local area.
- Dr. Claudia Chica, Health & Hope Institute
Michael is very knowledgeable about SEO and what it takes to build a professionally impressive website that will not only get noticed, but also find itself ranked at the top of a search engine.
- Joanne Dagonese
I have been using Michael's services for years and he is the best! He constantly exceeds my expectations and delivers changes promptly. I cannot imagine a better experience. I have referred him to others and also hear raving reviews.
- Shannon Webb, Webb Financial Group
It is unbelievable what he has done in just 2 months. I ask him to add or change something and it is done almost immediately. It has been years since I have been looking for someone like Michael to handle my web presence.
- Ed Postal, International Travel Planners
When we signed up we were simply looking to boost our SEO rankings. Since then, we have gained the results we were hoping for, along with few more perks - beautiful website that converts better than our previous one.
- Ana Starns Ph. D, CaryPress Books
I feel so fortunate to have found Michael, he treats me and my business like his own. He took the time to understand my customer target and what I'm trying to achieve and more than delivered on Web Design, hosting and local SEO optimization!
- Deborah Herrington, CPR Chicks
Michael really changed the look of my business and made my website engaging and very professional. I would highly recommend Digital Product Pro.
- Mark Kelly, University Financial Strategies
If you are looking for a more personal relationship for your website management, I would highly recommend Michael from Digital Product Pro!
- Karen Whitworth, Karens Detail Custom Frames
In under 90 days, Michael has transformed my site with a new modern design and ranked my site on page 1 for Orange County CPR Classes which is extremely challenging to do, i have a lot of competition!
- Scott Lehnkering, A Hero For Life
Once I started working with Michael, my marketing strategy finally took off and i have been very happy with the amount of transaction I’ve been receiving on my website.
- Cliff Downie, Downie Financial Group
Digital Product Pro is GREAT. Michael is patient and extremely professional. He has always quickly answered all our questions.
- Karyn Philippsen, Laguna Beach Sister Cities
I highly recommend Digital Product Pro. I went from a start up to consistent revenue within a few short months thanks to Michael. What a God send!
- Chris Wimberly, The Disability Doc
Digital Product Pro Company Details
We stand out in your choices for an small business SEO service because we provide a very personalized experience with fast turnaround times and priority support. We also do not require contracts which gives you the freedom to stop our service at anytime, but we don't think you will because what we do works. To get started we will discuss the current state of your online presence and your future SEO goals to see if we would be a good fit to work together.